How Indian software companies win international clients
Positioning, pipeline, trade shows and AI — written for IT services firms and product companies selling to the US, UK and Europe.
What actually closes an IT services deal in India
After recording with Ashim Goldar of Skywinds Solutions, here's my own read on why IT sales in this market still turns on relationships — and where AI genuinely helps.
7 min · from EP 01
SalesWhy your first ten customers can't come from a channel
Recording with Sharavan Rajpurohit of The Intellify reinforced a pattern I see constantly: every scalable channel arrives after the first ten customers, never before.
8 min · from EP 02
PositioningMaking expertise legible to people who don't share it
Recording with Shubham Maloo — a Chartered Accountant who became a content creator — clarified something I work on with almost every technical firm.
6 min · from EP 03
PositioningWhat changes when you own the IP
Recording with Vivek Shah of Capermint Technologies about game development surfaced a question every Indian services firm eventually faces: keep selling hours, or build something you own?
7 min · from EP 10
AIReal AI, AI theatre, and what actually ships
Recording with Pallav Purohit of Bombay Softwares about building an AI practice inside a services business. My own view on where the line falls.
8 min · from EP 07
PositioningFour firms, one website
Open the sites of four development companies in the same city side by side. Most people can't tell them apart. Neither can their buyers — and that has a price.
24 July 2026 · 6 min
EventsWhat GITEX actually costs, and what it returns
Booth, flights, visas, shipping, and four people out of delivery for a week. Here's the real arithmetic, and the version of this channel that works.
17 July 2026 · 7 min
AIThe AI tools your team bought and never used
Almost every firm I walk into has the subscriptions. Very few have changed a single workflow. The gap isn't the technology.
10 July 2026 · 5 min
SalesYour first ten customers can't come from a channel
Every founder I've interviewed got their first ten the same unscalable way — and every one of them wasted time trying to skip that stage.
3 July 2026 · 6 min
Global clientsThe trust gap a buyer 8,000km away feels
Selling from India to the West is a trust problem before it's a marketing problem. Almost all of it is decided before the first call.
26 June 2026 · 7 min
PositioningWhat twenty-five software firms have in common
After enough engagements the same three problems show up in the first conversation, regardless of size or specialism.
19 June 2026 · 8 min
Podcast guestingBest Podcasts for Founders, CEOs & Business Leaders in 2026
12 shows worth a founder's time in 2026, organised by what each is actually good for — not another recycled top-10.
9 min read
Podcast guestingPodcasts Accepting Guests in India (2026 List)
Real, active Indian business and startup podcasts that feature outside founders as guests — not a padded, unverifiable list.
7 min read
Podcast guestingBusiness Podcasts Looking for Guests in 2026
How to tell which business podcasts are actively looking for guests versus which only host people the producer already knows.
6 min read
Podcast guestingBest Tech Podcasts Accepting Guests for Startup & IT Founders
Where technical founders and IT company leaders can actually pitch themselves as guests, not just listen.
6 min read
Podcast guestingTop AI Podcasts Accepting Guests to Share Your Expertise
AI-focused podcasts with room for an operator's real implementation story, not just researcher interviews.
5 min read
Podcast guestingHow to Get Featured on Business Podcasts: A Complete Guide for Founders
A practical, step-by-step process for getting booked as a podcast guest, from picking the right show to following up.
8 min read
Podcast guestingHow PR Agencies Find Podcasts for Their Clients (And How to Get Listed)
How PR and communications agencies actually identify, vet and pitch podcasts for executive clients.
6 min read
Podcast guestingBest Podcasts for Startup Founders to Build Personal Brand
Not every podcast appearance builds your brand equally — how to pick shows that actually move the needle.
6 min read
Podcast guestingPodcast Guest Pitch Template: Email Examples That Get Accepted
A copy-paste pitch email template, a filled-in example, and the three mistakes that get pitches ignored.
5 min read
Podcast guestingPodcast Guesting vs LinkedIn: Which Builds Founder Authority Faster?
Podcast guesting and LinkedIn build founder authority differently. How to use both, and which to prioritise first.
5 min read
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