Some shows only ever host people the producer already knows. Others are structurally built around a rotating cast of outside guests — that's the difference that actually matters if you're pitching yourself, more than the show's size.
Signals a show is actively looking for guests
- A visible "Be a guest" or "Apply" page, not just a generic contact form.
- A guest list that skews toward founders you haven't heard of, not just celebrities.
- A consistent weekly (not occasional) cadence — that pace needs a steady pipeline of new guests.
- A host who actively posts about looking for guests on LinkedIn or X.
Shows built around a rotating guest format
- The Pitch — structurally requires a new founder pitching every episode.
- First Principles — a new founder or business leader each episode, India-focused.
- Chit Chat with Harry — weekly format built specifically around a new founder or CEO of an Indian software/IT company each episode.
Shows that mostly don't
Highly produced, celebrity-guest shows publish less frequently and typically source guests through existing industry relationships or PR agencies, not cold pitches. That's not a criticism — it's a different guest-sourcing model, worth knowing before you spend time pitching one directly.
See also: How to Get Featured on Business Podcasts and Podcast Guest Pitch Template.