How agencies actually source shows
Most PR agencies build a running list per client, filtered by audience overlap with the client's buyers, whether the show accepts outside guests at all, and host credibility in that specific niche — not just download counts. Directory sites are usually the starting point, cross-checked against recent episodes to confirm the show is still active and still taking guests.
What agencies screen for before pitching
- Recency — is the show still publishing on a regular cadence, or dormant?
- Guest diversity — does the recent guest list include people outside the host's existing network?
- Format fit — is it a solo-interview show (easier to pitch into) or a panel with a fixed cast (harder)?
Why "podcasts accepting guests" lists matter to agencies
A working, current list saves an agency hours of manually checking whether a show is still active. That's the gap lists like Podcasts Accepting Guests in India and Tech Podcasts Accepting Guests are meant to fill.
If you run a podcast and want agencies to pitch you
Make it easy to find your submission process: a dedicated "Be a guest" page, a clear description of who you feature, and evidence — via show notes or an about page — that you've featured guests outside your existing network recently.