Podcast guesting

Podcast Guest Pitch Template: Email Examples That Get Accepted

A copy-paste template, a filled-in example, and the three mistakes that get pitches ignored.

HR
Harendrasingh Rajput5 min read · Ahmedabad
In this article
  1. The template
  2. Filled-in example
  3. Three mistakes that get pitches ignored

The template

Subject: [Specific story] for [Show name] Hi [Host name], [One sentence: who you are and what you built/run — 15 words max.] [Specific pitch: one concrete story, number, or decision, not a topic. 2-3 sentences.] [Why this fits their show specifically — reference a recent episode or their stated focus, one sentence.] [Short bio, 2 sentences, plus one link to something you've said publicly before.] Happy to send more background if useful. Thanks for considering it. [Name]

Filled-in example

Subject: How we cut CAC in half by killing our best channel — for Chit Chat with Harry

Hi Harry,

I'm [Name], founder of [Company], an IT services firm working with clients across the US.

Eight months ago we killed our best-performing paid channel because it was buying us the wrong clients — not bad ones, just wrong-fit. CAC dropped 50% and close rate on inbound doubled within a quarter. Most people would have called that channel a success right up until we looked at retention.

I noticed a recent episode covered a similar "the metric that looked good was lying to us" theme — thought this might fit.

Two sentences on me: seven years running [Company], previously led sales at [prior company]. I wrote about a related decision here: [link].

Happy to send more background if useful. Thanks for considering it.

[Name]

Three mistakes that get a pitch ignored

  1. Leading with a bio instead of a story — hosts skim the first line; make it the hook, not your title.
  2. Pitching a topic instead of a claim — "I can talk about scaling" isn't pitchable; "we scaled by doing the opposite of the standard advice" is.
  3. Mass-sending the same email to twenty shows — it shows in the lack of any specific reference to that host's actual work, and most hosts notice immediately.

See also: How to Get Featured on Business Podcasts for the full process this template fits into.

Questions

How long should a podcast pitch email be?

Under 150 words, including the bio. If it doesn't fit, the pitch itself likely isn't specific enough yet.

Should I attach a media kit or press photos to a first pitch email?

No — a first pitch should be text-only and easy to skim. Offer to send more background, like a bio, headshot, or links, only if asked.

Ready to pitch?

Apply to be a guest on Chit Chat with Harry.

Apply to be a guest